Giovanni Di Massimo Founding Partner. Formulator of Supplements and Cosmetics, and creator of fragrances until 2015. He holds a degree in Pharmacy from the University of Urbino.
Francesca Di Massimo CEO and Partner, Artistic Director. She holds a degree in Electronic Engineering from the University of Florence, a Diploma in Herbal Medicine from the University of Urbino, and a Master’s Degree in Applied Phytotherapy (Second Level) with a grade of 110 from UNICUSANO University in Rome. Master’s Thesis: “Bioavailability of Phenolic Compounds: Resveratrol, Curcumin, Catechins, and Silymarin.” Francesca Di Massimo, Academic Year 2019/2020.
She also obtained a Certificate of Specialization in Perfumery Techniques and Odor Language from Mouillettes&Co and has completed formulation training at Cinquième Sens in Paris.
Nicoletta Morrocchi Co-Manager of In-Store Sales Activities. She holds a degree in Pharmacy from the University of Florence.
Francesca Maestrelli Co-Manager of In-Store Sales Activities. She holds a Diploma in Herbal Medicine from the University of Urbino, with specific training in Aromatherapy from the Institute of Holistic Medicine in Florence and in Phytotherapy from the “Centaura” Association in Florence.
Sara Calcagno Co-Manager of In-Store Sales Activities. She holds a Bachelor’s degree in Biotechnology from the University of Florence and is currently pursuing a Master’s degree in Biotechnology at the University of Florence.
Leonardo Miliani Head of Logistics, B2B Orders, and Packaging. Author of the manual “Arduino. The Essential Guide. The Language, System Libraries, Basic Electronics Concepts,” as well as numerous articles.
Daniele Olivari Lead of B2C Orders, Co-Head of Logistics and Packaging. He is currently pursuing a degree in Philosophy at the University of Florence.
Michela Di Santo Lead of Cosmetic Laboratory Activities and Cosmetic Technical Documentation. She holds a Master’s degree in Chemistry and Pharmaceutical Techniques from the University of Florence.
Graziella Pierazzini Lead of Administration, Co-Head of Packaging and Planning.
Chiara La Vitola Strategic Marketing Consultant and Art Director. Holds a degree in Philosophy from the State University of Milan.