A story of well-being and beauty, where nature is a constant source of inspiration

Guided by a spirit of hospitality and availability, Spezierie Palazzo VecchioTM Dr. Di Massimo has always stood for professional, reliable answers and personalized consultancy.

Our core values are Quality, Expertise and Tradition.

In person and online, in Florence and around the world: unique products at the service of health, well-being and beauty.

Our fragrances and cosmetics are vegan and cruelty-free. We are committed to using only green ingredients and environmentally sustainable packaging.

Our cosmetics are composed of 99% ingredients of plant origin.

PERFUMES BEST SELLERS

BEST SELLER INTEGRATORI

BEST SELLER COSMETICI

La nostra storia

1980s: Giovanni Di Massimo, a distinguished pharmacist, a curious herbalist and an enterprising researcher, founded Spezierie Palazzo Vecchio in an ancient palazzo in the heart of Florence. Here, niche fragrances, natural cosmetics and high-quality natural food supplements came to life, distinguished by excellence and style.

Dr. Di Massimo has been a licensed pharmacist since 1965. He managed several pharmacies throughout Italy, but from a very early stage he began creating handcrafted products based on his own formulations, driven by a strong desire to reintroduce natural phytocosmetic and phytotherapeutic products into his pharmacies.

i PROFUMI di FIRENZETM

la COSMETICA FIORENTINATM

INTEGRATORI Dott. DI MASSIMO

WHAT PEOPLE SAY

Even when following a healthy diet, it is often difficult to obtain sufficient amounts of many components essential to the body. For this reason, the daily use of food supplements frequently becomes indispensable. There are countless types of supplements available on the market, but completeness, uniqueness, effectiveness and product customization are qualities that distinguish only Dr. Di Massimo’s supplements. The wide range of these natural products ensures not only immediate personal benefits, but above all a clear and measurable improvement in blood test parameters over time. This allows me, with complete confidence and safety, to prescribe these supplements to a broad range of patients, certain that each of them will obtain the expected benefits.

Rosanna Caretto, Doctor

Returning to Florence would not feel quite complete without immersing myself in the alchemist-like atmosphere of Spezierie Palazzo Vecchio; the creams and supplements are natural, highly concentrated and remarkably effective, and they possess the secret charm of rare satisfactions — exactly the way I like it…

Allegra Corsini

Two years ago, while walking through Florence, I was captivated and pleasantly enveloped by a fragrance filling a narrow alley… It was coming from your shop, and I simply couldn’t resist stepping inside. It was there that I discovered “La Chiantigiana”, and I bought a small jar that I still own and use as if it were gold. A truly delicate yet intoxicating fragrance at the same time — impossible to resist.

Marianna De Marco

GIFT VOUCHER of €25, €50, €75 or €100
Redeemable in store and online for the indicated amount.
Valid for one single receipt only.

Within 1 business day of purchase, a discount code will be sent. The gift recipient may use the code at checkout for online orders or present it to our staff for purchases made in our Piazza della Signoria store.
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