A story of well-being and beauty, where nature is a constant source of inspiration
Guided by a spirit of hospitality and availability, Spezierie Palazzo VecchioTM Dr. Di Massimo has always stood for professional, reliable answers and personalized consultancy.
Our core values are Quality, Expertise and Tradition.
In person and online, in Florence and around the world: unique products at the service of health, well-being and beauty.
Our fragrances and cosmetics are vegan and cruelty-free. We are committed to using only green ingredients and environmentally sustainable packaging.
Our cosmetics are composed of 99% ingredients of plant origin.
PERFUMES BEST SELLERS
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VANIGLIA DEL MADAGASCAR™ Eau de Parfum
€72,00 Eau de Parfum RinascimentoRinascimento collection GOURMAND scent Honeysuckle and Green Notes, Va...Select options This product has multiple variants. The options may be chosen on the product page -

1941 – Il Concentrato
€28,00 i Profumi di Firenze®main accord: WOODY and AROMATIC Minth, Cardamom from Ceylon, american C...Add to cart -

AMITA Eau de Parfum
€72,00 Eau de Parfum RinascimentoRinascimento collection GOURMAND scent Honeysuckle and Green Notes, Va...Select options This product has multiple variants. The options may be chosen on the product page -

MUDAN Il Concentrato
€28,00 i Profumi di Firenze®FLOWERY and GOURMAND accord Cardamom, Lemon, Peach, Pear, Peony, Rose, ...Add to cart
BEST SELLER INTEGRATORI
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SOLUZIONE OROSETTICA – AFTAMIL – GENGISAN
€15,00 Food supplements Dott.Di Massimo®Viral infection disorders WHAT IT IS: Food supplement based on Rhubarb...Add to cart -

SEMI DI ZUCCA
€26,00 Food supplements Dott.Di Massimo®Urogenital system disorders WHAT IT IS: Food supplement based on Pumpk...Add to cart -

MUCOCISTEINA
€20,00 Food supplements Dott.Di Massimo® Viral infection disorders WHAT ': Food supplement based on Acetylcys...Add to cart -

PROSTA-BEN
€26,00 Food supplements Dott.Di Massimo® Urogentital system disorders SPECIAL OFFER: by purchasing two or ...Add to cart
BEST SELLER COSMETICI
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Bellezza e Benessere: pelle arida e ruvida notte e giorno
€175,00 La Cosmetica Fiorentina®KIT trattamento cosmetico GIORNO E NOTTE di bellezza per pelle arida. I...Add to cart -

CATERINA DE’ MEDICI Mandarin and Tuberose Body Lotion
€30,00 La Cosmetica Fiorentina®Scented silky and soothing Body Lotion 200 ml For all skin types with e...Add to cart -

BIOSIERO RIGENERANTE CONTORNO OCCHI
€40,00 La Cosmetica Fiorentina®Eye countour serum ACTIVE INGREDIENTS: Hyaluronic Acid – Coenzyme Q1...Add to cart -

CREMA FLUIDA DOPOBARBA AL MIRTO
€24,00 La Cosmetica Fiorentina®Aftershave Lotion Contains: Mirtle, Ruscus, Vitamine E, Allantoin, Bisa...Add to cart
La nostra storia
1980s: Giovanni Di Massimo, a distinguished pharmacist, a curious herbalist and an enterprising researcher, founded Spezierie Palazzo Vecchio in an ancient palazzo in the heart of Florence. Here, niche fragrances, natural cosmetics and high-quality natural food supplements came to life, distinguished by excellence and style.
Dr. Di Massimo has been a licensed pharmacist since 1965. He managed several pharmacies throughout Italy, but from a very early stage he began creating handcrafted products based on his own formulations, driven by a strong desire to reintroduce natural phytocosmetic and phytotherapeutic products into his pharmacies.
Dr. Di Massimo has been a licensed pharmacist since 1965. He managed several pharmacies throughout Italy, but from a very early stage he began creating handcrafted products based on his own formulations, driven by a strong desire to reintroduce natural phytocosmetic and phytotherapeutic products into his pharmacies.
WHAT PEOPLE SAY
Even when following a healthy diet, it is often difficult to obtain sufficient amounts of many components essential to the body. For this reason, the daily use of food supplements frequently becomes indispensable. There are countless types of supplements available on the market, but completeness, uniqueness, effectiveness and product customization are qualities that distinguish only Dr. Di Massimo’s supplements. The wide range of these natural products ensures not only immediate personal benefits, but above all a clear and measurable improvement in blood test parameters over time. This allows me, with complete confidence and safety, to prescribe these supplements to a broad range of patients, certain that each of them will obtain the expected benefits.
Rosanna Caretto, Doctor
Returning to Florence would not feel quite complete without immersing myself in the alchemist-like atmosphere of Spezierie Palazzo Vecchio; the creams and supplements are natural, highly concentrated and remarkably effective, and they possess the secret charm of rare satisfactions — exactly the way I like it…
Allegra Corsini
Two years ago, while walking through Florence, I was captivated and pleasantly enveloped by a fragrance filling a narrow alley… It was coming from your shop, and I simply couldn’t resist stepping inside. It was there that I discovered “La Chiantigiana”, and I bought a small jar that I still own and use as if it were gold. A truly delicate yet intoxicating fragrance at the same time — impossible to resist.
Marianna De Marco
GIFT VOUCHER of €25, €50, €75 or €100
Redeemable in store and online for the indicated amount.
Valid for one single receipt only.
Within 1 business day of purchase, a discount code will be sent. The gift recipient may use the code at checkout for online orders or present it to our staff for purchases made in our Piazza della Signoria store.
Redeemable in store and online for the indicated amount.
Valid for one single receipt only.
Within 1 business day of purchase, a discount code will be sent. The gift recipient may use the code at checkout for online orders or present it to our staff for purchases made in our Piazza della Signoria store.















